One of the top social media questions I hear is, “We only post about 2-3 times a week at our church. We want to post more, but what should we post about?” Posting on social media daily can seem daunting, but it doesn’t have to be.
If you’re only posting a few times a week, you might only be posting promotional content—which isn’t healthy for social media engagement.
Your church’s social media channel shouldn’t be a billboard people drive by, it should be a coffee shop where people visit.
Social posts can minister to the hurting, introduce people to Jesus, build community, talk about what is actually happening in the world, and yes, also promote your events as well. Your social posts can and should accomplish these goals.
4 Types of Posts You Can Create Today
Here are four types of posts you can start creating today, and a few other posts you can mix in periodically.
1. Verse Image Graphics
The Bible is God’s living Word, and nothing can inspire someone, reach those outside the church, or minister to those who are hurting like God’s Word. The YouVersion Bible App posts a verse each day on their social media channels and you can easily share those. You can also find hundreds of downloadable verse graphics for free on the Life.Church Open Network. Remember to always add a short, personal caption to the verse that will grab someone’s attention.
2. Question of the Day
People don’t want to just hear what you have to say, they also want to know you care about their opinions. Create a question each day that asks them to share about something serious or funny in their life. For example, ask how you can pray for them, have people encourage their friends in the comments, or ask something silly based on a holiday that’s coming up. If you’re having trouble getting people to engage, ask a few of your volunteers to start the conversation. And the key to this one: make sure you respond to their answers!
3. Share a Post From Another Channel
Social media doesn’t have to be all about your own content. Share posts from other ministries, companies, and people to create conversation around popular and encouraging stories. Plenty of stories trend throughout the week that show how God is moving in people’s lives around the world
4. Promote Your Events
Of course you want to let people know what’s coming up—your church is hosting events for the sole purpose of helping people! When you share about events, focus on communicating what you want for people, not what you want from them. And try to keep these to a ratio of one promotional post for every four posts you share. You don’t want people to see your channel as a billboard that’s only about advertising and not about community.
Beside the daily posts above, you can also mix in quote graphics or short video clips from last weekend’s sermon, photos of your volunteers to thank them for serving, highlight videos of recent baptisms, behind-the-scenes photos of your staff having fun in the office, and Facebook Live videos that let people interact with your pastor or staff.
Getting creative with your social media posting doesn’t have to be difficult, but it does take a bit of thought. Carve out a little time at the beginning of the week to schedule these types of posts and increase your reach and engagement!
Special thanks to Beau Coffron, Life.Church Social Media Director, for writing this post.
Social Media Facebook Live
Want to learn even more to help you maximize your church’s social media efforts? Watch our recent Facebook Live with Beau Coffron, Social Media Director for Life.Church. In the video, we talk through additional ideas to increase engagement in your social media platforms.